TRIANGLE RELATIONSHIP : CRM-SCM-Tech Concept


Sleep with the customers. Know what their need, know what their want, and know what their passion are.

Here is story about Customer Relationship Management and Technology relationship. First, let make simple definition about technology meaning. Some people think that technology is an integrated machine which can make your job become easy. It is right, but not absolutely rigth. Machine is a part of technology (technology producy). Simple meaning of technology is tools which can help you to finish your job fastly, and simply.

Telkomsel as one of provide in Indonesia. The largest service of mobile telecommunication. Has known and performed about CRM. I am one of member for its SIM Card. I used simpati card and Kartu AS. Certainly, I have reason why I choose both.

Altough many provider show the tv commerce with their offer for low cost till costless for calling and other services. I never change my choice. I keep loyal with telkomsel. Why ? (here is the CRM and technology relationship point)




  1. With Honestly telkomsel show the real cost and credit. No lie, no gymnic marketing there.


  2. With periodic time, with different technology maybe, Many service which made me satisfied for that. From Simpati Zone until Gen Asyik are available.


  3. Never made its customers confused for their promotion and others.


  4. And the latest service, telkomsel launched “t-cash”. You can pay anything when you are in shooping center by your mobile phone.(the latest technology adopted)

Then, one of my experience in telkomsel center in medan. First time when I came there. I stay at the door. They open the door and never forget to say “selamat pagi..” with simetric smile also. Cute customer service women show her regard to me. Nice experience


After registered and finish all. I think it spent a lot of my share wallet. But it out of my expectation. “surely sir, it is free. It is our service for our honourable customers..” oh, have you had some experience like me there? Or in other provider call center ? I think “NO”.


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Near from mobile phone story. Plaza millenium in medan, north sumatera. A month ago, I bougth one NOKIA. Like usual. I paid for it with regular or common price. They check the condition of cell phone. But, there is something different before I paid for it.


My friend tell them that we were looking for the NOKIA 3110c series. In fourth floor, too exhausted when you use escalator from first to upstair. “OK, wait a moment…” the keep shopper type in her computer. I do not know what she does. In 15 second she tell us “stock ada pak..”


Oow, the shop in plaza use SCM concept (Supply Chain Management). The building have integrated in one system. From one shop to other shop. They know how many stock avalaible, they know where they can get the order. “mohon tunggu sebentar pak..” symetric smile presented to us again.


The other shop keeper give us some cool drink. “dari mana pak…” she shows her friendly. “kami dari aceh,…”.”wah, kabarnya di aceh sekarang orang kaya kaya ya pak..?” we laugh as our response. In two minutes the one shop keeper has brought what I need.


In friendly smile. In short discuss. I tell to you that is the SCM and technology relationship. Integrated in system. To know the information stock. What the goal ? the one goal is to make me satisfy with the service. that why I become the refferal customer. Tell to you about telkomsel, tell to you about the millenium plaza. It is my experience.