“If you don’t have competitive advantage, don’t compete!”
The technology has made revolution. Changed fastly. Run extremely. It was affected to the organization or company / enterprise in the world. Before, to make somedecision trough the top management. Commanded to the middle and instructed to the bottom line the management.
Now, everything is change. From peak-buttom structure to the flat structure. No longer spent many time to create or make somedecision. It technology used. As a tool which made organization or company simply. More efficient and effective. These are the economy, culture, and structure impact.
So, to make the technology more usefull for the company goal (get the profit optimized). There are three ways to increase to the competitive market. First, sinergy. Join with each other which could reach the company goal fastly. Create the chain with the supplier, bridge the way to the distributor and more active with the customer. Know them, then lead them.
Focus to the core competition is the second. Concern for our value added. Trough coach the people in management and build the knowledge worker in our company. Networking the last criteria. Like a spider home. More wide more effective. And more strenght.
Michael Porter has shown his competitive force model. To compete and to improve our competitive advantage in battle field (competitive market). We have to know our competitor, the new challenger (become new competitor), the customer, supplier and the last, the product or services subtitution.
With some strategies to win the game (Apple, Wal-Mart, Amazon.com, Air Asia and Ryan Air has performed). Low prices as the first. As we know, Air Asia the new challanger has lead the market in Low Cost Carrier (read “Air Asia ; Now everyone can fly…),second is “Be Different”. To made our company unique, so, customer easy to remember in their mind for our brand. And they come back as the impact for it. At the first time, Apple is different with IBM. With smallest size (in that time), and serve for home end user. And the last strategy ; focus for opportunity, and niece market. Eventough the market is small (for example) but can give our company the profit continuosly.
The technology has made revolution. Changed fastly. Run extremely. It was affected to the organization or company / enterprise in the world. Before, to make somedecision trough the top management. Commanded to the middle and instructed to the bottom line the management.
Now, everything is change. From peak-buttom structure to the flat structure. No longer spent many time to create or make somedecision. It technology used. As a tool which made organization or company simply. More efficient and effective. These are the economy, culture, and structure impact.
So, to make the technology more usefull for the company goal (get the profit optimized). There are three ways to increase to the competitive market. First, sinergy. Join with each other which could reach the company goal fastly. Create the chain with the supplier, bridge the way to the distributor and more active with the customer. Know them, then lead them.
Focus to the core competition is the second. Concern for our value added. Trough coach the people in management and build the knowledge worker in our company. Networking the last criteria. Like a spider home. More wide more effective. And more strenght.
Michael Porter has shown his competitive force model. To compete and to improve our competitive advantage in battle field (competitive market). We have to know our competitor, the new challenger (become new competitor), the customer, supplier and the last, the product or services subtitution.
With some strategies to win the game (Apple, Wal-Mart, Amazon.com, Air Asia and Ryan Air has performed). Low prices as the first. As we know, Air Asia the new challanger has lead the market in Low Cost Carrier (read “Air Asia ; Now everyone can fly…),second is “Be Different”. To made our company unique, so, customer easy to remember in their mind for our brand. And they come back as the impact for it. At the first time, Apple is different with IBM. With smallest size (in that time), and serve for home end user. And the last strategy ; focus for opportunity, and niece market. Eventough the market is small (for example) but can give our company the profit continuosly.
